The Story Of Black Santa

Founded by Baron Davis, Black Santa has roots in entertainment, sports, and social impact—providing instant recognition and credibility.

Black Santa is a cultural movement rooted in joy, representation, and community. We're on a mission to reimagine holiday traditions through diverse storytelling, inclusive celebrations, and products that reflect our audience.

Black Santa is more than a brand—it’s a cultural icon. In a world craving more inclusive storytelling, our character resonates deeply with underrepresented audiences seeking products that reflect their identity.

The brand has been featured in national media, celebrity endorsements, and major cultural events, positioning it as a rising voice in both retail and culture.